The Attorney Directories You Should Be Listed On


Directory listings help marketing and business development efforts, offering Search Engine Optimization (SEO) benefits through backlinks while providing exposure. Attorneys can establish themselves as an authority in a specific area while obtaining reviews to showcase their expertise. Choosing which attorney directories to be listed on, however, can be overwhelming.

Not all attorney directories are equal, especially in the eyes of search engines. The most valuable directory listings get traffic from potential clients and also are viewed as authoritative from the perspective of search engines. This means any links to your website from the listing will be beneficial in helping to increase your online search rankings.  

As you’re deciding where to put your efforts, consider the following top directories. While some of these are paid, don’t overlook the value of free directory listings. You can get plenty of mileage by being in as many places as possible to get new clients without spending anything other than your time. 


If you haven’t created or claimed a profile on Avvo, that doesn’t necessarily mean you’re not listed there. Control your online presence and claim your listing, updating it to include the information you’d want a prospective client to see if they came upon your profile. 

Cost: Free/Paid

Google My Business 

While meant for businesses rather than individual listings, a GMB listing will be one of the first things someone sees when searching for your firm. Be sure to optimize your listing, filling in as much information as possible and encouraging clients to leave reviews to help with ranking. 

Cost: Free


With a long-standing reputation for quality, Martindale continues to be a directory every attorney should have a profile on. 

Cost: Free/Paid


Previously part of Martindale-Hubbell, Justia claims to get over 15 million visitors a month. With that kind of volume, you should be sure to create a listing. 

Cost: Free


This site entices consumers with more than just directory listings, featuring articles, tools and other resources to get visitors to the site. Particularly useful for attorneys who specialize in practice areas people are familiar with, like divorce or personal injury, Nolo profiles are also shown on and 

Cost: Free/Paid


Owned by Thomson Reuters, this directory features attorneys who have been nominated by their peers and then evaluated. Free listings are fairly basic, while the paid version offers a more robust profile, complete with a picture and a link to your site.

Cost: Free/Paid

Extending far beyond the reach of the United States, this directory covers more than seventy countries. With a broad reach, the site ranks law firms by practice area and region. 

Cost: Free


This directory is owned by a division of Thomson Reuters, Thomson West. An especially high authority site, a backlink from here is quite valuable. In addition to a profile, the site also contains a section where questions can be asked by consumers and attorneys can answer, offering another opportunity to establish your expertise.

Cost: Free/Paid

Lawyer Legion

Offering a basic listing for free and the ability to upgrade to an enhanced, paid profile, this site has more than 100,000 profile listings. These listings are ranked according to board certifications and membership and leadership in specialty bar associations. 

Cost: Free/Paid

This site has the benefit of a URL that by the nature of its name is likely to get a lot of traffic. With its memorable and self-explanatory name and housed under LexisNexis, the use of is a must. 

Cost: Free/Paid

A proven powerhouse for generating leads, requires a paid listing to get a backlink. Once registered on the site, you’ll be able to publish articles there at no cost. 

Cost: Free/Paid offers a unique, relatively new approach to getting clients. Consumers can post their issue or potential case on the site and lawyers have the opportunity to pitch them their services. Nearly 250,000 attorneys have profiles on the site, which are free to create. To make their money, the site adds a 10% upcharge onto every proposal. 

Cost: Free

These are just some of the many attorney directory listings out there, but they’re a good place to start for quality profiles that are likely to get you in front of potential clients while building quality backlinks to boost your website’s search engine rankings. Even though the benefits might not be readily apparent, you’ll be taking steps toward greater marketing exposure and ensuring you’re not missing out business development tools your competitors are taking advantage of. 

What are you waiting for? Go create your listings and get ready to reap the benefits!


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