Successful marketing is essential for attracting new leads and staying profitable, but many law firms don’t have the time or the resources to devote to a dedicated marketing campaign. After all, most attorneys have too much on their plate to focus on gaining new clients—they’re already knee-deep in managing the clients they already have! It can often take several consecutive … Read More
KPIs for Marketing Your Law Firm
KPIs (Key Performance Indicators) are important metrics that can help law firms understand how successful their marketing strategies are. Whether it’s tracking website clicks, analyzing cost per lead, or assessing conversion rates, it’s vital to understand your progress so you can assess your work and build upon your success. One of the benefits of digital marketing, whether it’s your website, … Read More
3 Simple Ways to Improve Your Law Firm’s Marketing
Recently, our Marketing Director Branden Wawrzyniak co-hosted an online webinar with CosmoLex CRM’s Matthew Defrain. The goal? To demystify legal marketing and help you grow your practice with simple, actionable tips that you can start implementing now. Before you get started: finding the right CRM If your practice hasn’t implemented Customer Relationship Management (CRM) software yet, now could be the … Read More
Marketing Strategies for Law Firms for 2021
This post was written in partnership with FocusWorks Marketing. As we head into 2021 still mostly working from home, your firm’s marketing choices are poised to do some heavy lifting. With limited social contact, many people are making decisions about which services to hire based on what they find and see on the Internet. Marketing strategies in 2021 may matter … Read More
Great Marketing Only Works If You Have Great Intake
Who doesn’t love it when new clients come in the door? It’s great to have business and a sign of effective marketing. But no matter how many leads come in the door, if you don’t have a solid intake plan in place they won’t convert. Or, even worse, they do convert but end up unsatisfied because of a poor attorney-client … Read More
Email Marketing Dos and Don’ts for Lawyers
Email marketing is one of the most cost-effective marketing channels, but it can also be one of the most competitive, especially for lawyers. According to The Radicati Group, 111.1 billion consumer emails are sent on a daily basis. That means you have to figure out how to cut through the noise to get your email noticed – and do it … Read More
Text Message Marketing for Lawyers: The Next Big Thing?
By now, the importance of mobile-ready marketing is well established. Websites, apps, social media are all designed with the hand-held experience in mind. But what are law firms doing about text-based marketing. Text messaging is an extremely valuable tool for reaching your audience. It’s reported that 96% of Americans own a cellphone, with 81% of them owning smartphones. These devices … Read More