Most law firms know that marketing is a critical component of success, but keeping clients moving through the sales funnel can be challenging for busy attorneys who are already stretched thin with billable work. Using marketing automation with a client relationship management (CRM) software is an excellent strategy for keeping prospective clients from slipping through the cracks or turning to … Read More
5 Essential Marketing Tips for Solo Lawyers
Making time for marketing amidst running your law firm might not seem like a top priority—but it can be one of the most critical things you can do if you want to distinguish your solo practice from larger competitors. To grow, it’s essential to understand how to tap into your firm’s strengths and existing resources. You can get a great … Read More
Start 2023 Strong With These Legal Marketing Tactics
Want to see your law firm gain and retain more clients in 2023? Get ahead of the game by preparing a strong legal marketing strategy now. Review your marketing plan, goals, and tools to start the year on the right foot. Evaluate your existing marketing plan Before you can determine where your firm is heading tomorrow, you have to know … Read More
5 Ways To Optimize Your Law Firm Website and Boost Marketing Organically
Whether you’re a large or small law firm, marketing tasks can easily fall to the bottom of the to-do list. With so many active cases requiring your attention, it can feel impossible to devote your time to non-billable tasks without an immediate impact on your revenue. But marketing tasks are a primary way firms source new leads and convert them … Read More
6 Ways to Use Email Automation in Your Law Firm Marketing
Generating leads with an effective marketing strategy is great, but your efforts shouldn’t end there. You also need to track those leads. After all, anyone who visits your website, engages with your social media, submits a contact form, or otherwise interacts with your law firm could be a potential client, but unless you know who they are and where they’re … Read More
Marketing Automation 101 for Law Firms
More than 25% of firms make the mistake of letting quality clients slip through the cracks every single day. That’s because thousands of firms fail to track leads—potential clients who click on law firm websites, call offices requesting information, or otherwise interact with legal practices online or in person. Tracking leads is a critical step for firms to generate new … Read More