You can’t be everywhere at once, so the best way to continue to bring in business while you’re focusing on billable hours is to make sure your digital presence and law firm’s website is designed to attract leads. Websites are just one component of digital marketing but if someone has made their way to your website, there’s a good chance they were either referred to you or are actively seeking a lawyer with your expertise. This is why it’s important to make the most of the opportunity with a site that’s designed to capture leads.
Below are some of the most effective ways to optimize your law firm website to bring in clients. If your site isn’t already set up with these features, think about adding them. While you may have to pay a developer to implement these features, consider what your time is worthwhile you’re out networking. This investment will continue to work for you long after it’s been paid for.
Add contact forms
Make it as easy as possible for someone to get in touch with you by including contact forms, not just on your “contact us” page, but on every page of the site. The fewer clicks someone needs to make in order to reach you, the more likely they are to do so.
Include a contact number at the top of the site
If someone is actively ready to contact the firm, you want to make it as easy as possible for them. Make sure your phone number is located at the top of your site on each page and that it’s linked, allowing users on mobile devices to click and call with a single touch.
Include testimonials to boost credibility
Even if someone has been referred to you, it’s always helpful to see testimonials from others who have used your services. When possible, use an individual’s picture to go along with these testimonials.
Include a call to action (CTA) on the home page
Spell out for site visitors what exactly you’d like them to do. Do you want them to schedule a complimentary consult or submit some more information about their case so you can reach out to them? Clearly define the next steps to encourage users to follow through and get more leads.
Get some inspiration from Calls to Action on Law Firm Websites: The Great and The Ineffective.
Set up email autoresponders for forms
Create a full experience for a potential client without having to do it manually. As soon as someone fills out a form, make sure they automatically receive an email that:
- Thank them for getting in touch
- Outlines when they should expect to hear from someone
- Provides an alternate form of contact if they have an immediate need
With one email, you’ve confirmed their message was received, set expectations, and offered readily available contact details if they want to talk to someone sooner.
Turn your law firm website into a lead magnet
Getting people to your law firm’s website is the hard part. Once they’re there, you want to take advantage of the opportunity by encouraging them to contact you and making it easy to do it. A few simple changes to your website can make all the difference in the numbers of leads it’s bringing in.