Your law firm’s intake process isn’t just the first step to growing your firm with new clients—it’s also the first impression many leads will have of your firm. If the client intake process is slow, complicated, or confusing for prospective clients, you’re much more likely to lose qualified leads from your law firm’s intake funnel. A streamlined, efficient intake processes … Read More
The Pros and Cons of Attorney Performance Reviews
Like many professionals, lawyers have a love/hate relationship with performance reviews. Some say they’re unhelpful and take up valuable time, while others think they’re a way to identify candidates for promotion and engage employees. Performance reviews should provide a dedicated time for leaders in an organization to praise employee strengths and discuss long-term goals, but according to Gallup, only 20% … Read More
Spring Cleaning for Your Law Firm
Your real life begins after putting your house in order. —Marie Kondo Many cultures throughout history have a tradition of dusting down and sprucing up their spaces during this seasonal transition. In Thailand, people spend two days in April scrubbing their homes, each other, and statues of Buddha with buckets of water meant to wash away bad luck. Homes in … Read More
KPIs for Marketing Your Law Firm
KPIs (Key Performance Indicators) are important metrics that can help law firms understand how successful their marketing strategies are. Whether it’s tracking website clicks, analyzing cost per lead, or assessing conversion rates, it’s vital to understand your progress so you can assess your work and build upon your success. One of the benefits of digital marketing, whether it’s your website, … Read More
Your Guide to Attorney Networking
Networking might have ten letters, but for many attorneys, it’s a four-letter word. The most common complaint professionals make about networking is that it feels inauthentic and transactional. And because networking successfully requires a significant investment of time—a lawyer’s most valuable commodity—a healthy percentage of attorneys avoid it altogether. That’s a mistake. Done correctly, networking can: Help you carve out … Read More
Making Career Changes as a Lawyer
It’s not an industry secret that legal careers can be stressful and lead to burnout. Young lawyers especially seem to be pushing for more work-life balance, but in the work-from-home era, those boundaries can be hard to enforce—and they still aren’t a cure-all for the stresses of legal work. For some attorneys, the solution isn’t working from home or greater … Read More
Is it Okay for Lawyers to Pay Referral Fees?
Referrals—they’re an essential part of your networking and marketing strategy. The referrals that come your way from current and former clients, other lawyers, and your contacts across different industries have a significant impact on your business, both in the short- and long term. A study conducted at the Wharton School and Goethe University found that referred clients “generate higher profit … Read More
3 Simple Ways to Improve Your Law Firm’s Marketing
Recently, our Marketing Director Branden Wawrzyniak co-hosted an online webinar with CosmoLex CRM’s Matthew Defrain. The goal? To demystify legal marketing and help you grow your practice with simple, actionable tips that you can start implementing now. Before you get started: finding the right CRM If your practice hasn’t implemented Customer Relationship Management (CRM) software yet, now could be the … Read More
Scaling Your Solo Law Firm
For solo lawyers, scaling a law practice can give you greater autonomy over the work you do, greater sense of purpose and satisfaction from your work, and, when done right, greater profitability. But being a solo also means that all the work that comes with growth rests squarely on your shoulders. Thankfully, thorough planning, strategic automations, and well-implemented technology can … Read More
New Year’s Resolutions for Law Firms in 2022
As we finish January and head full-on into 2022, we hope you realize that it’s not too late to make your New Year’s Resolutions for your law office. Now is the perfect time to evaluate your law firm’s current way of doing things, make improvements, and adopt new habits and processes to make this year the best one yet. Whether … Read More