Mission
Generate consistent, high-quality leads and increase revenue through expertly managed Google Ads campaigns tailored for a growing law firm.
Challenge
Achieve meaningful ROI and new paying clients from Google Ads after months of wasted spend, irrelevant leads, and ineffective targeting.
Roadblocks
- Ads attracted callers outside the firm’s practice areas and geographic region
- Wasted monthly budget with no qualified leads
- Lack of expertise in keyword strategy, bidding, and optimization
- Time lost trying to troubleshoot campaigns instead of serving clients
- Even with Google specialist support, results were unchanged
Solution
CosmoLex’s fully managed Google Ads Services for law firms, including complete campaign setup, optimization, keyword strategy, targeted ads, and ongoing expert management.
Benefits
- 20 qualified leads generated within the first 30 days
- 313 conversions in the first 14 months
- Immediate ROI with average $750 value per new client
- Significant increase in monthly revenue
- Consistent pipeline of local, ready-to-hire clients
- Reclaimed time to focus on client work
“Within the first 30 days of switching to CosmoLex Google Ad Services, the number of relevant leads increased significantly. I was making the money back that I spent on advertising from just one new client each month.”
— June James, Founder & Managing Attorney at June James Legal, LLC
The Challenge
A costly, time-consuming Google Ads setup that delivered irrelevant leads and no return.
June James, Founder and Managing Partner of Atlanta-based June James Legal, LLC, faced a familiar problem for many small law firms: Google Ads was consuming time and money without delivering results.
When James attempted to run campaigns on her own, her firm was receiving calls from the wrong clients entirely—even with support from a Google Ads Specialist. Leads fell outside her practice areas, outside her geographic region, and nowhere near the types of matters her practice was built to serve.
“I tried setting up Google Ads on my own…Although there was a Google Ads specialist assigned to me, I was getting the wrong potential clients. I was spending hundreds of dollars a month on advertising and getting literally nothing in return.”
Without a sound strategy, the ads weren’t attracting paying clients and the firm’s marketing budget was evaporating with nothing to show for it. Google Ads became a growing expense, not an investment in growth.
On top of the financial strain, managing underperforming Google Ads added stress to an already full workload.
As a hands-on managing attorney in a small firm, James needed qualified prospects without spending hours trying to decipher keywords, bidding strategies, or campaign optimization.
She needed a system that delivered the right clients efficiently and reliably.
The Solution
A fully managed, high-performing legal Google Ads strategy from CosmoLex.
“I switched to CosmoLex’s Google Ads Services because there is an art to Google Ads…I decided it would be best for someone with experience in marketing to help me, and it was the best decision. My goal was to get better leads and more income, and it worked!”
CosmoLex’s Google Ads Services are tailored specifically to law firms and combine proven legal PPC expertise with a deep understanding of how legal consumers search for and hire attorneys online.
After evaluating multiple options, June James Legal chose CosmoLex Google Ads Services because it offered:
- Expert keyword and bidding strategies built for law firms
- Targeting aligned with her ideal client profile and practice areas
- Geographic filters to ensure local, relevant leads
- Ongoing optimization to maximize ROI month after month
- A seamless onboarding experience and fast support
“The team is super easy to work with and the process of onboarding is seamless. If I ever need anything adjusted in the campaign, they get it done very quickly.”
For this firm, CosmoLex stood out as a responsive marketing partner with the expertise to run cost-effective, high-performing legal ads with less effort.
The Results
CosmoLex’s fully managed Google Ads quickly turned a stalled marketing channel into a predictable growth engine for June James Legal. The impact showed up almost immediately in the form of qualified leads, new clients, and increased revenue.
“Within the first 30 days…I was making the money back that I spent on advertising from just one additional new client each month.”
In the first month alone, CosmoLex Google Ads Services helped June James Legal generate 20 qualified leads, many of whom converted into paying clients with an average value of $750 each. James quickly realized that converting just one new client each month covered the entire cost of this fully managed legal marketing service.
“Working with CosmoLex on my Google Ads campaigns has been great. They’ve taken a huge load off my shoulders and have increased my monthly revenue.”
Over the next 14 months, her campaigns produced 313 total conversions, creating a consistent pipeline of high-quality clients across her practice areas in Business, Entertainment, and Property Management Law.
By shifting to a conversion-driven Google Ads strategy, CosmoLex helped James attract more qualified prospects, consistently sign cases that fit her strengths, and reclaim hours of time to focus on delivering exceptional service to her existing clients.
“As a small firm, CosmoLex has allowed me to focus on the actual work by sending the correct clients my way. I don’t have to worry so much about “hitting the pavement” to get new clients. The cost is also very affordable.”
With experts handling the campaigns end-to-end, she no longer wastes time or money on underperforming ads. Instead, she focuses on what matters most: reaching clients who are actively seeking legal help and growing her practice.
By increasing the firm’s visibility on the platform where clients search most, CosmoLex has turned June James Legal’s marketing into a consistent, self-running source of new clients and revenue.
For firms that struggle with generating quality leads or creating legal Google Ads campaigns that get results, James recommends taking the done-for-you approach with CosmoLex:
“I would and have recommended CosmoLex’s Google Ads to my colleagues. I’ve shared my experience of having no results using Google Ads on my own, to amazing results with CosmoLex. I’m super impressed and I know it is money well spent.”
About June James Legal, LLC
June James Legal, LLC is an Atlanta-based law firm representing clients in Business Law, Intellectual Property, Entertainment Law, and Landlord/Property Management matters. The firm brings more than 15 years of staff experience to every case and is committed to delivering efficient, transparent, and client-focused representation across Georgia.
About June James Legal, LLC
June James Legal, LLC is an Atlanta-based law firm representing clients in Business Law, Intellectual Property, Entertainment Law, and Landlord/Property Management matters.
The firm brings more than 15 years of staff experience to every case and is committed to delivering efficient, transparent, and client-focused representation across Georgia.
About CosmoLex
CosmoLex is a complete legal practice management platform combining legal time and billing, accounting, trust accounting, and matter management into one integrated platform. CosmoLex’s Google Ads Services help law firms generate consistent, high-quality leads through expertly managed PPC campaigns designed specifically for the legal industry.
See what a conversion-focused ad strategy could do for your firm—speak with our Google Ads specialists and get a free demo today.
