Tech Tip #266: Use LinkedIn to Build Relationships into Clients

Use-LinkedIn-to-Build-Relationships-into-Clients

LinkedIn is a powerful business development tool for lawyers if used correctly. Luckily, it’ll only take 10 minutes a day to increase your exposure and relationships. 

First off, just having a basic profile is not enough. Create a profile that highlights all of your accomplishments and expertise:

  • Your profile photo should be clear, professional, and not pixelated.
  • Your job title should be descriptive as possible.
  • Your summary section should tell a compelling and personable story.

Secondly, connect with as many people as possible:

  • Send a connection request and a personalized note to everyone you meet in person.
  • And don’t forget the people you met in the past such as previous classmates, coworkers and clients.  

Lastly, don’t just consume content. Be a contributor and add value for your network:

  • Post relevant articles for your network. 
  • Write posts highlighting your expertise.
  • Comment on other people’s posts.

Learn more about how to “Make the Most of LinkedIn for Lawyers.”

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