Making time for marketing amidst running your law firm might not seem like a top priority—but it can be one of the most critical things you can do if you want to distinguish your solo practice from larger competitors. To grow, it’s essential to understand how to tap into your firm’s strengths and existing resources. You can get a great … Read More
Start 2023 Strong With These Legal Marketing Tactics
Want to see your law firm gain and retain more clients in 2023? Get ahead of the game by preparing a strong legal marketing strategy now. Review your marketing plan, goals, and tools to start the year on the right foot. Evaluate your existing marketing plan Before you can determine where your firm is heading tomorrow, you have to know … Read More
Tech Tip #276: Ethical Considerations For Outsourcing Legal Work
Outsourcing can be a useful way to scale your firm’s business, especially since reports show that lawyers spend up to six hours a day doing non-billable work. It’s common to outsource work such as court coverage, brief writing, marketing, bookkeeping and more. Just make sure you take into account the ethical considerations surrounding outsourcing. Whoever you decide to work with … Read More
Tech Tip #275: Three Ingredients for Law Firm Growth
Being a successful lawyer isn’t just about winning cases. Today’s modern lawyer must focus on business development and digital outreach to build a sustainable law firm. Here are three areas of focus that firms can capitalize on to promote law firm growth: The first area should you focus on is rainmaking. There are many routes you can take, but you … Read More
Tech Tip #274: Optimize Time and Billing Practices to Grow Your Firm
One of the five pillars of running a successful law firm includes having a strong foundation for time tracking and billing practices. Optimizing your time tracking and billing leads to three benefits: Compliance: Keeping accurate real-time balances at the matter level allows firms to catch inaccuracies and issues earlier on. Happier clients: Easy-to-understand and accurate billing practices make it easier … Read More
Tech Tip #273: Three Ways for Attorneys to Boost Their Online Reputation and Personal Branding
When we last spoke with Brad Poller of Princeton Internet Marketing during our Ask an Expert series, he suggested that all attorneys should dedicate 10% of their time to building their business through marketing and lead generation. Here are three quick wins that you can work on to boost your online reputation and convert more business: Include testimonials on your … Read More
Tech Tip #272: 5 Ways to Support Healthy Cash Flow and Profits at Your Firm
When you think of law firm billing workflows, you think of daily time and expense tracking entries, account reviews, generating invoices, sending out invoices, recording payments and sending out collections reminders. There are a lot of little steps that go into billing, but if you follow these 5 tips, you’ll be able to support a healthy cash flow and profits … Read More
Tech Tip #271: Create Autoresponders to Optimize The Experience for Potential Clients
At the end of the day, the number one goal of your law firm’s website is to be a sales tool. You want the experience for potential clients to be as smooth as possible and you want to set the right expectations. One quick tip is to set up email responders for your forms (of course, that assumes you already … Read More
Tech Tip #269: Regularly Review Your Profit & Loss Statement
Knowing your firm’s revenue doesn’t actually determine how well your firm is doing. You need to look at your profit and loss statement (P&L statement), which takes into account both your revenue and expenses. Regularly checking your firm’s profit and loss statement will allow you to be more proactive with reducing expenses and increasing revenue-generators. Below are a few action-oriented … Read More
Tech Tip #268: You Have an Ethical Obligation to Thoroughly Vet Cloud-Based Vendors
Lawyers have an ethical obligation to exercise reasonable care to keep data and files confidential, which means you have to trust that the technologies you use at your firm are also keeping your data secure. Here are 7 topics to consider when doing your due diligence during the selection process of cloud-based vendors: Does the vendor store data in the … Read More